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The Episode
The Collection In Brief
The design process for this season kicked off with the idea of a guy from Middle America looking at New York from the outside – soaking up the vibe of the city through the lens of cult TV shows like Seinfeld and Friends.
The result is a Midwest/Metropolitan clash. Practicality and blue-collar workwear meets the design universe he’s seen on the silver screen: white-collar workwear, boxy cuts, and bold graphics.
Anchored in the menswear archive of the ‘90s, Pre-Spring 2026 is an expressive collection that’s rich with co-ord combos, sporty classics with a twist, and heavy-duty layering.
Artwork & Patterns
Rural and formal classics with punchy graphics. A generous selection of check, pinstripes, playful vintage sporty/Midwest typography, hand-drawn prints in collab with Troy Sutcliffe.
Palette
The view from Central Park. Concrete greys, tans, greens, and browns, with a splash of golden yellow to add some pop.
The Collection Interview
Our Creative Director, Mathias H. Jensen, talks inspiration, key pieces, and the ‘why’ behind the collection.
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