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Wherever Your Road Takes You
The Journey

We’re incredibly excited to present our collection for Spring ‘24, The Journey.

The creative process for the season began with a story of three old college friends who reconnect and take a road trip together down Route 66 to L.A.

It touched upon themes of adventure, community, freedom, and following your dreams, which we recognized in our own journey as a brand.

Shot in Los Angeles and the desert around the city, the campaign highlighted the contrast of the different locations you experience on a trip, playing into the duality that’s one of our foundations.

We hope you like The Journey as much as we enjoyed creating it.


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