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Wherever Your Road Takes You
The Journey

We’re incredibly excited to present our collection for Spring ‘24, The Journey.

The creative process for the season began with a story of three old college friends who reconnect and take a road trip together down Route 66 to L.A.

It touched upon themes of adventure, community, freedom, and following your dreams, which we recognized in our own journey as a brand.

Shot in Los Angeles and the desert around the city, the campaign highlighted the contrast of the different locations you experience on a trip, playing into the duality that’s one of our foundations.

We hope you like The Journey as much as we enjoyed creating it.

The Collection In Brief

Practical workwear, light and airy layering pieces with a retro twist, and simple street styles in a dusty desert color scheme.

Standout Styles

Sweats & Track: Textured jersey and terry, urban classics.

Knitwear: Airy linen polos, merino half-zips, lace knit shirts.

Shirts: Breezy short sleeves, thin bouclé, Chambray, check dobby.

Outerwear: : Bouclé varsity, suede jackets, sporty coach jackets.

Pants & Shorts: : Linen pants & shorts, pinstripe suit pants, paisley denim, bouclé shorts.

Shoes: : Leather derbies & loafers, long-haired suede moccasins & slip-ons, retro sneakers.

Color Palette
Desert color scheme of terracotta oranges, deep reds, pineapple yellow, warm sand tones, & dusty khaki shades.

Patterns & Artwork
Globe artwork, paisley patterns, a brand-new ornament pattern, checks & stripes, & Felipe flower embroidery.

The collection interview
Go behind the scenes with Creative Director, Mathias Jensen, as he reveals inspiration for the season, key styles, and more