In collaboration with ten personalities from Klub 10, we agreed on a target to raise 2 million Danish kroners in a year in dedication to this cause, Furthermore, Denmark’s most select children’s brand Mini A Ture along with Les Deux family, had designed a sweatshirt for children. All profits made from the sales of this sweatshirt went towards projects for Danish red Cross.
The inspiration for this collaboration stems from the idea that children should take pride in helping others. The focus was therefore on pride of supporting fellow children instead of pride for a particular logo. The sweatshirt was a limited edition piece, with only 500 units available and with the opportunity to get their names written on a small label on the side of the sweatshirt. So it wasn’t only a personalised sweatshirt but it also showed support for the Red Cross and the amazing work they do.