“It’s a huge parallel society with a lot of rules, hierarchy, and things to be aware of,” says Terje Grimen, more commonly known by his artist's name, Tegson. “But it’s also a network of families.”

Graffiti has undoubtedly become embedded in the fabric of our society, coming to define the way we perceive communities and people.

Often featured in lists of the best street art cities in the world, Oslo is a particularly relevant example of this.

A graffiti capital of the north, residents and visitors alike split Oslo into two parts, with the Akersalva river providing a dividing line between the more and less affluent parts of the Norwegian capital.

One thing that remains constant, however, is the graffiti that’s visible on both sides of the river. It serves as a unifying symbol of Oslo as one, united people. And it was this that led us to collaborate with Norwegian street artist Tegson to celebrate the opening of Les Deux’s first international brand store in the city.

We wanted to decorate the boarding outside the new store with more than just our own text and images, and we found inspiration in the eclectic street art scene in Oslo. It reflects our belief that the incorporation of pieces of the city into who we are builds a stronger whole than we could ever create by ourselves, and more fully integrates the new store into Oslo.