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Andreas von der Heide: On Living His Dream

Spring '24: The Journey

As part of our series of stories for Spring '24 of people who inspire us, we spoke to Les Deux co-founder and Brand-Builder Andreas von der Heide, about building a business from scratch.

“I co-founded Les Deux in 2010. I love to work, but the most important thing for me is that I’m having fun while I'm working, and I think that was one of the reasons why I started my own business.”

“I played a lot of sports when I was a kid, which is maybe why I’m so competitive, and I think this also comes from the fact that I’ve always been told what I couldn’t achieve.”

“My mindset has always been that I want to show people what I’m able to do and do the things that people say are impossible.”

“I love working here because it's my baby. I really do love the people here and the fact that they're buying in on what started as my dream. It’s like playing while you’re working. When we first started, we were like a family because there were so few of us. Now, I think we’re more of a community, because we’re 100-plus people in Denmark and the rest of the world. It’s a natural progression as the company grows, but it’s important that we keep that mentality we had at the beginning, which we have done so far.”


“At the beginning, when your phone isn’t ringing, there aren’t any emails coming in, and you have to convince every single person you meet to believe in you, that’s tough.”

"“Being an entrepreneur to me is basically how good you are at reacting when things don't go your way. I absolutely love it every time I find a solution to a problem.“

“I remember when we were launching in Norway, we had a really hard time in the beginning. Suddenly, everything kicked off one day and we got a reorder of 500 shirts, and I was just dancing on the sofa. It’s small achievements like that that make it all worth it.”

“In the beginning it was very simple. Seeing people in our clothing was what motivated me to show the world that you can achieve whatever you want if you work hard for it and believe in it.”

“Concentrate on what you’re good at...you can’t do everything yourself. You have to find allies who are better than you as you grow. Learning to let go is one of the most difficult things for entrepreneurs.”